Value Proposition Canvas (VPC)
Problem to solve
Create a Value Proposition Canvas.
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Google Docs
Intended users
We as a team can use this to improve our software We can also use this to promote our software to investors / customers
Further details
Value Proposition Canvas is a business model tool that helps you make sure that a company’s product or service is positioned around customers’ values and needs.
The primary purpose is, therefore, to create a fit between the product and market. For this to happen, the Value Proposition Canvas explores more deeply these two (out of the nine) blocks from the Business Model Canvas: Customer Segment and Value Proposition.
Links / references
- https://www.marketingbright.nl/business-model-canvas/value-proposition-canvas/ (Information about VPC)
- https://businessmodelanalyst.com/value-proposition-canvas/ (Information about VPC)
- https://www.strategyzer.com/canvas/value-proposition-canvas (Template Origin)